Fall 18 Campaign for Hudson Jeans

Marketing direction and design for Hudson Jean’s “The Bad and Beautiful” FA18 Campaign. The project spread across print, art direction, ecommerce design, branding and social media marketing.

Services:
Website design, branding, art direction, and video concepting

Photography: Ian Morrison
Art Director: Lance Freitag
Director: Samy Mosher of Stadium
Models: Amelia Gray Hamlin, Nathan Mitchell, Indya Marie
Senait Gray, Jemin Lee, Deion Smith, Abby Williamson
Marketing Director: Andia Bayandor
PR: Walker Drawas
Makeup: Joey Maalaouf
Stylist: Dani Michelle
Hair: Castillo Bataille

The ecommerce experience of the campaign is reduced to a clean, and minimal imagery heavy layout. Creating an engaging experience for the customer, allowing them to dive within the world of the “Bad and Beautiful”, illustrating the story of the muses through video content, imagery, gifs and quickshop hotspots to the collection.

View live here:

The outdoor experience of the campaign featured wildpostings, billboards and subway video ads throughout Manhattan, NY and Los Angeles, CA. Creating a hollistic experience for the customer through branding alignment across all channels and platforms.

Raymond Croft