Brand Launch for 42 Gold

Art direction and design for launch of Los Angeles based shoe brand, 42 Gold. The project spread across print, art direction, ecommerce design, branding and social media marketing.

Branding, art direction, and concepting

Photography: Justin Coit

Models: Isabella Derrick and Sonia Sandha
Marketing Director: Ashley Thomas
Makeup:Tasha Reiko Brown
Stylist: Enrique Melendez
Hair: Jayson Medina

The creative follows the brand ethos and campaign idea “Step Into Your Own”, depicting the modern woman; our leaders, mothers, and curators. To reflect the brand being inclusive and trendforward, yet timeless, like the 42 woman, one who is focused, grounded and elevated.