Raymond Croft is a Los Angeles based art director and photographer, originally hailing from New York City. Currently, the Art Director at 42 Gold and Chinese Laundry.
His style values simplicity with a story, one that looks to evoke a “refined rawness" of the world. From design to photography, he looks to emphasize the pureness and essentials of the world as he defines it: composition, color and emotion.
His work spreads across art direction, brand identity, and graphic design with clients ranging from Milk Studios to features on Adweek. Specializing in the industries of fashion, art, culture and commerce, Los Angeles remains his work base as he is working on several projects and collaborations coming in the near future.